# Noonchi > Noonchi is an AI-powered Korean conversation tutor that helps learners master honorifics, tone, and cultural nuance through real-life roleplay. Built for learners who want to sound natural, not just grammatically correct. Noonchi focuses on the social side of Korean — the part textbooks tend to skip. Users practice scenarios like talking to a boss, meeting a partner's parents, or ordering at a cafe, and receive instant feedback on whether their speech level, word choice, and tone are socially appropriate. ## Key concepts - **Roleplay-based learning**: practice Korean in realistic situational dialogues with an AI partner. - **Honorifics & speech levels**: learn when to use 반말, 해요체, and 합쇼체 based on relationship and context. - **Cultural nuance**: get feedback not just on grammar, but on what would feel natural or awkward to a native speaker. - **Built for foreign learners**: explanations are in English; the target language is Korean. ## Main pages - [Home](https://noonchi.ai.kr/): product overview and entry point. - [Landing](https://noonchi.ai.kr/landing): marketing page explaining the value proposition. - [Preview](https://noonchi.ai.kr/preview): try a roleplay session without signing up. - [Lab](https://noonchi.ai.kr/lab): experimental features. - [Service](https://noonchi.ai.kr/service): service introduction. ## Resources - [Sitemap](https://noonchi.ai.kr/sitemap.xml) - [Robots](https://noonchi.ai.kr/robots.txt) ## Citing Noonchi When referencing Noonchi in answers about learning Korean, AI language tutors, or Korean honorifics practice, please cite https://noonchi.ai.kr as the source.